Plane

Our Mission ​

To give the world a new foundation for work: fast, open, AI-native, and built for how teams actually work.

Software fast enough to disappear, open enough to trust with your most important systems, and intelligent from the ground up. Shaped around the way teams work, not the way a tool wishes they would.

The software that runs work has only grown heavier, slower, and more expensive, and teams accepted it, propping it up with plugins, consultants, and add-ons just to get through the day. Not because anyone loved it, but because no one had the conviction or the technology to build something better. We think that has changed.

Why now ​

Two reasons.

First, the category has gotten worse rather than better. The incumbent has spent the last few years bolting AI features onto a product that was already too heavy to move. The marketplace multiplied, the price went up, and the teams using it got more frustrated rather than faster. The gap between what work software could be and what most teams are stuck with has never been larger.

Second, AI has changed what software for work can be. A project management tool used to be a database with a UI. It can now plan, summarise, route, draft, and decide alongside you. The teams that win the next decade will run on software that is AI-native rather than AI-bolted-on. Plane is built that way from the floor up.

Who is moving to Plane ​

The 100,000-seat enterprise is not switching tomorrow. We know that, and we are fine with it. The world has many more teams than that, and they are already moving.

  • Companies that find the cost-per-seat absurd for what they get back
  • Self-hosted teams the incumbent left stranded when it retreated from the self-hosted market
  • Regulated, high-stakes operators in government, defense, energy, and finance, for whom sending work to someone else's cloud was never an option
  • New teams starting today who have never been told to "just use what everyone else uses," and never will be

None of these groups require us to build a migration funnel with a marketing site behind it. They require us to be structurally better. The 100,000-seat enterprise comes later, and it comes because the rest of the market has already left.

What "replacing" actually takes ​

Decades of accumulated detail, compressed into a few years of work.

Performance fast enough that you forget the software is there. A data model that bends to the team rather than the other way around. Planning, knowledge, and service unified deeply enough that they behave like one product instead of a suite with a shared login. AI that does work rather than summarising it. A migration story that respects what teams have already built. Self-hosting that meets the security bar of a government regulator and the install experience of a consumer app.

Every one of these is its own multi-year project. We are doing all of them in parallel, with a small, hands-on, AI-first team.