Our Mission

To give the world a new foundation for work — fast, open, AI-native, and built for how teams actually work.

We are building what the world's work should run on. Software fast enough to disappear, open enough to trust with your most important systems, and intelligent from the ground up — shaped around how teams actually work, not how a tool wishes they would.

For too long, the software that runs work has only grown heavier, slower, and more expensive, and teams accepted it — propping it up with plugins, consultants, and add-ons just to get through the day. Not because anyone loved it, but because no one had the conviction or the technology to build something better.

That changes now.

Why now

Two reasons.

First, the category has gotten worse, not better. The incumbent has spent the last few years bolting AI features onto a product that was already too heavy to move. The marketplace multiplied. The price went up. The teams using it did not get faster, they got more frustrated. The gap between what work software could be and what most teams are stuck with has never been larger.

Second, AI has changed what software for work can be. A project management tool used to be a database with a UI. It can now plan, summarise, route, draft, and decide alongside you. The teams that win the next decade will be running on software that is AI-native, not AI-bolted-on. Plane is built from that floor up.

Who is moving to Plane

The 100,000-seat enterprise is not switching tomorrow. We know that, and we are fine with it. The world has many more teams than that, and they are already moving.

• Companies that find the cost-per-seat absurd for what they get back
• Self-hosted teams the incumbent left stranded when it retreated from the self-hosted market
• Regulated, high-stakes operators — government, defense, energy, finance — for whom sending work to someone else's cloud was never an option
• New teams starting today who have never been told to "just use what everyone else uses," and never will be

Each of these is a wedge. None of them require us to build a migration funnel with a marketing site behind it. They require us to be structurally better. The 100,000-seat enterprise comes later, and it comes because the rest of the market has already left.

What "replacing" actually takes

It is not one feature. It is decades of accumulated detail, compressed into a few years of relentless work.

Performance fast enough that you forget the software is there. A data model that bends to how teams actually work, not the other way around. Planning, knowledge, and service unified deeply enough that they behave like one product, not a suite with a shared login. AI that does work, not just summarises it. A migration story that respects what teams have already built. Self-hosting that meets the security bar of a government regulator and the install experience of a consumer app.

Every one of these is its own multi-year project. We are doing all of them in parallel, with a small, hands-on, AI-first team.

That is the mission.